3 Ways Your Website Design Can Help Customers Find Your Business

Having a website is great, but if it’s not designed or structured properly, it could hurt your chances of being found online. Search engines like Google use dozens of factors to decide which sites appear in search results, including mobile responsiveness, SSL security, and more. Many businesses miss out simply because their site doesn’t meet these standards.

Let's look at ways your website can help (or hurt) your ability to be found by potential customers.

• Through Your Website Keywords

• Through Website Design & Content Structure

• Through Mobile Responsiveness & Security

1. Through Your Website Keywords

Your website’s content is crucial in your search engine rankings. It’s not just about having 300+ words per page—it’s about using the right keywords. These help Google understand your site and match it to searches. Ranking takes strategy, and while SEO is a long game, smart keyword use can give you a strong start.

Strategy Tip: Give each page a unique keyword focus that matches the page’s purpose, like using your business name for the About or Contact page. Include that keyword in the Page Title and Meta Description, but avoid overusing it. Mix in related keywords to keep things natural.

2. Through Website Design & Content Structure

Your website is your virtual real estate, so the more pages you have, the more search engines see you as an authority on the keywords within your site's pages. But it's not enough to have a lot of pages. Search engines look for the depth of websites as well.

How to Optimize the Structure of Your Website

If you offer multiple services, creating individual pages for each one under a main "services" page adds depth to your site. For example, a handyman’s site might have a main page at .com/handyman-services, with separate pages like .com/handyman-services/appliance-repair and .com/handyman services/painting. Search engines "crawl" your site to understand its content, and they favor websites with well-organized, informative structures.

(For more on this topic, check out this Reliablesoft article on SEO & web structure optimization)

How to Optimize the Page Content

Pages are made of various components such as Titles, Headers (H1, H2, H3, etc.), paragraphs, images, and links. Keyword placement matters, but the structure of your content also helps search engines understand if your site is easy to navigate. Each page should have only one H1 title, with H2, H3, and H4 serving as subheadings that create a clear, logical outline.

For example, this blog post follows a structured progression that guides users and search engines through the content.

H1: How Website Design Can Help Customers Find Your Business

H2: By Your Website Keywords

H3: How to Build Your Keyword Focus

H2: Through Website Design and Content Structure

H3: How to Optimize Website Structure

H3: How to Optimize Page Content

H2: Through Mobile Responsiveness & Security

(Here’s a recommended guide for anyone looking for more on on-page SEO optimization.)

3. Through Mobile Responsiveness & Security

Up to 80% of people browse the internet on mobile devices, and search engines can tell if your site isn't mobile-friendly. Optimizing its design is crucial for better rankings. Another important factor is having an SSL (security) certificate. Ensure your domain uses https:// to avoid the "not secure" warning, which can negatively impact your rankings.

Final Thoughts

Many factors in your website's design and planning can affect your search engine rankings and how well customers connect with your business. While mobile responsiveness, SSL certificates, and content structure are key, continue improving your site by exploring other elements like link building, user experience, and page load speed for even better results.

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Looking for more on optimizing your website for search engines? Check out our mini SEO Guide for Small Businesses!