Baltimore Social Media Marketing Case Study: The Rotunda Baltimore
Over 350,000 Accounts Reached Across Facebook and Instagram in Just Six Weeks
The Rotunda is a well-known mixed-use destination in Baltimore, bringing together shopping, dining, businesses, and community experiences. With so much happening at the property, social media provides an important opportunity to connect with local audiences, promote its businesses, and keep the destination top of mind.
When Harford Digital Marketing Solutions began supporting The Rotunda’s social media marketing, our focus was on strengthening its online presence, expanding local awareness, and growing an engaged audience across Facebook and Instagram.
Take a look at the results in this Baltimore social media marketing case study!
The Results: Six Weeks of Social Media Growth
Between April 9 and May 22, 2025, our social media efforts delivered significant growth compared with the previous reporting period.
299,600 Facebook accounts reached, a 2,400% increase.
53,400 Instagram accounts reached, a 5,100% increase.
407 new Facebook follows, an increase of approximately 3,000%.
295 new Instagram follows, an increase of 426.8%.
4,400 Facebook page visits, a 242.1% increase.
1,200 Instagram profile visits, a 200.5% increase.
The campaign also generated approximately 7,000 additional reach through Nextdoor, extending visibility beyond Facebook and Instagram.
Our Social Media Strategy
Our approach focused on creating a consistent, engaging digital presence that reflected The Rotunda’s role as a destination for the surrounding Baltimore community.
Content Planning & Consistency
We developed a more structured approach to social media content, helping maintain an active presence and providing audiences with regular reasons to engage.
Business & Destination Promotion
We focused on highlighting the businesses, amenities, and experiences that make The Rotunda a place worth visiting, while creating opportunities for tenants to gain additional exposure.
Local Audience Engagement
By developing content relevant to Baltimore-area residents, we worked to strengthen The Rotunda’s connection with the surrounding community and encourage greater interaction across its social platforms.
Audience Growth & Brand Awareness
Our strategy prioritized reaching new audiences while encouraging profile visits and follows, helping convert increased exposure into a growing social media audience.
Baltimore Social Media Marketing Case Study Results: Turning Visibility Into Audience Growth
The results demonstrate how a focused social media strategy can quickly expand awareness for a local destination.
In just six weeks, The Rotunda recorded more than 350,000 combined Facebook and Instagram reach, 702 new follows, and approximately 5,600 profile visits across both platforms.
Beyond the immediate growth, these improvements helped establish a larger audience for promoting future events, tenant businesses, special offers, and community activities.
Ready to Grow Your Social Media Presence?
Whether you’re promoting a local retail business, shopping destination, or professional service, the right social media strategy can help you reach more people and build stronger connections with your customers.
At Harford Digital Marketing Solutions, we create customized social media marketing strategies designed to increase visibility, grow audiences, and support your business goals.
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