• Lead Blogger, Harford Digital

Why Every Business Needs a Website with Responsive Design

Updated: Oct 7, 2021


Why Every Business Needs a Mobile Responsive Website Design

In today's world, it is essential for businesses to have a website. In the age of the internet, people are using their smartphones and other devices to browse the internet even more than they use computers. This means that if your business wants to be successful, you need a website with a responsive design. In this post, we will explore 5 of the main reasons that every business should have a responsive website.


What Exactly Is a Website with Responsive Design?

A website with a responsive design is one that has the same layout across all devices and platforms so you do not have to change the orientation of your device or zoom in to see the content. This means that your website will look just as good on an iPhone, Android phone, computer monitor, iPad, and other devices.


Why Every Business Needs a Website with Responsive Design

There are many reasons why every business needs a website with responsive design. Based on our experience helping our clients and other businesses, here are some of the main reasons:


1. A Consistent Rise In Mobile Traffic

The use of mobile devices to browse the internet is growing at an exponential rate. In April of 2016, mobile traffic surpassed desktop traffic for the first time. This means that if your website does not have a responsive design in 2021, it will be harder for people to find you on their phones when they are searching online.


2. It's Good for Your SEO

When people search for businesses on their phones, they will likely see two versions of the same business: one that has a responsive design and another that does not. Google favors websites with responsive designs because it makes it easier to show searchers what they want when using mobile devices. This means you could rank higher in your local area if your website is responsive.


3. Better Conversion of Traffic Into Leads

Having a responsive website that works on all devices means you will have an easier time converting traffic into leads across an array of devices. People who visit your site on their phones and see the same content as they would if they were using a computer are more likely to sign up for things like email newsletters, download images and attachments, and call or text with questions.


4. Improved User Experience

When people visit your website on a mobile device, they will have a better experience if it has the same layout and functionality as when you are using a computer. If their screen is too small to see everything or things do not work properly, they may get frustrated and leave your site quickly. This means you will not have to worry about losing traffic.


5. Easy to Maintain and Update

Many businesses that do not have a responsive design will hire developers to create mobile versions of their websites. While these can be useful, they are difficult and expensive to maintain over time because there is always the possibility that you may need changes or updates done in order for your site to work properly on different platforms and devices. A responsive design means you will have one website that you can easily update yourself.


What are Responsive Design Best Practices?

There are several best practices for creating a responsive website design which includes; using fluid grids instead of fixed pixel widths, flexible images with responsive media queries, and using CSS to control your website's responsiveness instead of JavaScript.


Conclusion

Having a website with responsive design is important for your business because it aids with search engine optimization, helps convert traffic into leads, improves the experience of users on their mobile devices, and makes it easy to maintain and update.



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