Why Every Business Needs a Website with Responsive Design

These days, if your business isn’t online, it might as well be invisible—especially on mobile! More people are browsing on their phones than ever, so having a responsive website isn’t just a nice-to-have; it’s a must. Let’s dive into five big reasons your site needs to be mobile-friendly.

What Exactly Is a Website with Responsive Design?

A website with a responsive design has the same layout across all devices and platforms, so you do not have to change the orientation of your device or zoom in to see the content. This means your website will look just as good on an iPhone, an Android phone, a computer monitor, an iPad, and other devices.

Why Every Business Needs a Website with Responsive Design

There are many reasons why every business needs a website with a responsive design. Here are some of the main reasons:

1. A Consistent Rise In Mobile Traffic

The use of mobile devices to browse the internet is growing exponentially. In April 2016, mobile traffic surpassed desktop traffic for the first time, meaning that if your website does not have a responsive design in 2021, it will be harder for people to find you on their phones when they search online.

2. It's Good for Your SEO

When people search for businesses on their phones, they will likely see two versions: one with a responsive design and another without. Google favors websites with responsive designs because it is easier to show searchers what they want when using mobile devices, meaning that if your website is responsive, you could rank higher in your local area.

3. Better Conversion of Traffic Into Leads

A responsive website that works on all devices makes converting traffic into leads easier across many devices. People who visit your site on their phones and see the same content as they would if they were using a computer are more likely to sign up for email newsletters, download images and attachments, and call or text with questions.

4. Improved User Experience

When people visit your website on a mobile device, they will have a better experience if it has the same layout and functionality as using a computer. If their screen is too small to see everything or things do not work properly, they may get frustrated and leave your site quickly. This means you will not have to worry about losing traffic.

5. Easy to Maintain and Update

Many businesses that do not have a responsive design hire developers to create mobile versions of their websites. While these can be useful, they are difficult and expensive to maintain over time. You will always need changes or updates for your site to work properly on different platforms and devices. A responsive design means you will have one website to update.

What are Responsive Design Best Practices?

There are many best practices for creating a responsive website design, such as using fluid grids instead of fixed pixel widths, flexible images with responsive media queries, and using CSS to control your website's responsiveness instead of JavaScript.

Conclusion

A website with responsive design is important for your business because it aids with search engine optimization, helps convert traffic into leads, improves mobile user experience, and is easier to maintain and update.